Skip to main content

The Fractional Growth Outreach System

A step-by-step system to automate and scale your outreach—so you can consistently connect with high-value clients and grow your fractional business.

By the end of this course, you'll have:

A fully automated, tech-enabled outreach system that books qualified meetings with ideal prospects—without the guesswork.

Why You Need A Systematic Outreach Approach

Stop leaving client acquisition to chance. My proven system helps fractional executives consistently connect with high-value prospects.

Automate Your Outreach

Leverage technology to consistently reach prospects without spending hours manually sending messages.

  • Save 15+ hours/week on manual outreach
  • Maintain consistent touchpoints
  • Scale efforts without hiring staff

Proven Messaging Templates

Stop guessing what works. Use battle-tested templates that generate responses from decision-makers.

  • 40-60% open rates on cold emails
  • 25-35% response rates to LinkedIn messages
  • Cut your learning curve by months

Predictable Client Pipeline

Transform feast-or-famine cycles into a steady flow of qualified opportunities you can count on.

  • 3-5 qualified discovery calls monthly
  • Plan revenue with confidence
  • Replace clients without panic

Target High-Value Clients

Stop working with the wrong clients. Learn how to identify and connect with your ideal prospects.

  • Increase average contract value by 30%+
  • Connect with decision-makers, not gatekeepers
  • Build relationships that lead to referrals

Optimize & Scale Your System

Learn how to track results, optimize messaging, and scale your system as your business grows.

  • Data-driven optimization frameworks
  • A/B testing templates included
  • Future-proof your client acquisition

Quick Implementation

Get your system up and running in days, not months, with our step-by-step implementation guides.

  • Implementation in as little as 7 days
  • Clear, actionable video tutorials
  • Pre-built templates for immediate use
Get Started Today

Join other fractional executives who've transformed their client acquisition

Course Overview

A comprehensive system that takes you from scattered outreach to a consistent, automated pipeline of qualified prospects.

By the end of this course, you'll have:

A fully automated, tech-enabled outreach system that books qualified meetings with ideal prospects—without the guesswork.

Step-by-Step Implementation

Clear, actionable video tutorials that eliminate guesswork and confusion.

Ready-to-Use Templates

Copy-paste message templates, tracking documents, and setup checklists.

Tech Integration Guides

Step-by-step setup instructions for all required tools and technologies.

Course Preview (2 min)

What Students Are Saying

"I was struggling to consistently find clients for my fractional CMO practice. This system changed everything. I now have 3-4 quality discovery calls each month without fail."

Alex Thompson

Fractional CMO

What You'll Learn

Module 1

Course Overview & Success Path

2 mins video
  • What You'll Learn & What Success Looks Like
  • Before & After: The Transformation
  • How to Get the Most Out of This Course
Includes: Interactive Workbook
Module 2

Tech Stack & Setup

Video + Walkthrough + Checklists
  • Essential Tools & Why They Matter
  • Advanced (Optional) Tools
  • Step-by-Step Setup Instructions
Includes: Setup Checklist & Tool Tracker
Module 3

Calendar System for Outreach

Video + Walkthrough + Checklist
  • Setting Up an Outreach Calendar & Time Blocking
  • Using Google Calendar or Calendly for Scheduling
  • Managing Follow-Ups & Avoiding No-Shows
Includes: Calendar Blocking Template
Module 4

Building & Organizing Lead Lists

Video + Walkthrough + Checklist
  • Extracting Leads from LinkedIn & Slack
  • Organizing Leads from Apollo & Sales Navigator
  • Mining Your Existing Network for Opportunities
Includes: Lead List Tracker Template
Module 5

Organizing Lead Lists in HubSpot

Video + Walkthrough + Templates
  • Creating Custom Contact Types & Deal Stages
  • Tracking Conversations & Follow-Ups
  • Setting Up Automated Reminders for Outreach
Includes: Pre-Built HubSpot Pipeline Template
Module 6

Outreach Sequences & Messaging

Video + Walkthrough + Templates
  • Identifying & Targeting Your Ideal Customer Profile
  • Building & Launching LinkedHelper Campaigns
  • Messaging Frameworks That Get Replies
Includes: Copy-Paste Outreach Templates

Ready to Build Your Automated Outreach System?

Start booking qualified meetings with your ideal clients consistently.

Get Started Now

Establishing Your Calendar System

Consistency is key to successful outreach. Our calendar system ensures you never miss opportunities.

Stop Letting Opportunities Slip Away

The biggest reason fractional executives struggle with outreach is inconsistency. Our calendar system solves this problem by creating a sustainable outreach routine that fits your schedule.

Time Blocking for Consistency

Learn how to schedule dedicated outreach time that you'll actually stick to.

Calendly Integration

Set up automated booking systems that sync with your existing calendar.

Reminder System

Implement automated reminders for follow-ups and scheduled calls.

Weekly Outreach Calendar

Template included in the course

Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
3 10am: Outreach
4
5 2pm: Follow-ups
6
7
8
9 1pm: Discovery
10 10am: Outreach
11
12 2pm: Follow-ups
13
14
Outreach Blocks
Discovery Calls
Pitch Meetings

Strategic Time Blocking

Learn how to set aside dedicated time for outreach activities that work with your schedule, not against it.

  • Find your most productive outreach times
  • Batch similar outreach activities
  • Protect your calendar from distractions

Calendly & Google Calendar Setup

Configure your scheduling tools to automatically book meetings and manage your availability.

  • Create custom meeting types
  • Set buffer times between meetings
  • Sync with your existing calendars

Follow-Up Management

Implement systems to prevent no-shows and ensure you never forget to follow up with prospects.

  • Automated meeting reminders
  • Post-meeting follow-up sequences
  • Reduce no-show rates by 80%

Included Resource: Calendar Blocking Template

Get instant access to our pre-built Google Doc calendar template that makes time blocking simple and effective. Just copy, customize, and start implementing right away.

Available immediately after enrollment

Lead Management & Organization

Learn how to build, organize, and manage your lead lists for maximum efficiency and conversion.

Finding & Organizing Your Ideal Leads

Without a systematic approach to lead management, you'll waste time on low-quality prospects. Our system helps you identify, organize, and prioritize the right leads.

1

Extract Leads from Multiple Sources

Learn how to efficiently pull leads from LinkedIn, Slack, Apollo, and more.

2

Organize Using HubSpot CRM

Set up custom pipelines and deal stages to track your outreach progress.

3

Prioritize High-Potential Contacts

Implement scoring systems to focus on leads most likely to convert.

4

Set Up Automated Follow-up Reminders

Never let opportunities slip through the cracks with timed reminders.

Lead List Manager

Templates included in the course

Name Company Source Status
Sarah Johnson TechGrowth Inc LinkedIn Connected
David Miller Startup Ventures Apollo Follow Up
Michael Chang Growth Capital Slack Group Meeting Set
Jessica Lee Digital First Co Sales Nav To Contact
Track all your leads in one organized system

Included Resources

Lead List Tracker Template (Google Doc or HubSpot)
Pre-Built HubSpot Pipeline Template
Lead Quality Score Calculator
Get All Templates

Outreach Sequences & Messaging Frameworks

Learn how to craft messages that get responses and create automated sequences that turn cold prospects into warm conversations.

The Perfect Outreach Formula

Most outreach fails because it focuses on the sender, not the recipient. Our proven framework flips this approach to dramatically increase response rates.

The Hook → Value → CTA Formula

1
The Hook

Grab attention with research-backed personalization that shows you've done your homework.

2
The Value

Clearly articulate a specific, relevant benefit for their unique situation.

3
The CTA

End with a clear, low-friction next step that's easy to say "yes" to.

Templates That Actually Work

Copy-paste templates for LinkedIn DMs, cold emails, and follow-up sequences.

Personalization at Scale

Learn to automate while maintaining the personal touch that gets responses.

Follow-up Frameworks

The exact cadence and approach to follow up without being pushy or annoying.

Example: High-Performing LinkedIn Message

You

The Hook Hi Sarah, I noticed your recent article about scaling marketing operations at SaaS companies. Your point about automation bottlenecks really resonated – we faced the same challenge at my previous client's company.

The Value I've helped 3 other B2B SaaS marketing leaders implement systems that reduced campaign launch time by 40% while improving lead quality. I have a specific idea for how you might be able to solve the attribution challenge you mentioned.

The CTA Would you be open to a quick 15-minute chat next week to discuss it? Happy to share the framework we used with no strings attached.

Sent 3 days ago
Sarah Johnson, CMO at GrowthTech
Thanks for reaching out, and for reading my article! I'm definitely interested in hearing more about that framework – attribution has been a real challenge for us. Let's chat - I'm free Tuesday or Wednesday afternoon next week. Here's my calendar link: [calendly link]. Looking forward to it!
Sent 2 days ago
Why This Works:
  • Specific, research-based personalization
  • Relevant results and social proof
  • Low-friction, value-focused CTA
  • Clear "what's in it for them"

Master These Key Outreach Components

Identify Your Ideal Customer Profile

Learn how to precisely define your perfect prospect to increase conversion rates and deal sizes.

Target CEOs, CROs, Investors & Fractional CMOs
Create detailed buyer personas
Map pain points to your solutions

Build Outreach Campaigns

Set up automated LinkedIn outreach campaigns that feel personal and generate responses.

Create precise targeting criteria
Set up multi-touch message sequences
Automate without looking spammy

Master Messaging Frameworks

Learn the exact formulas for writing messages that get replies, whether cold DMs or emails.

Craft perfect cold outreach messages
Apply the Hook → Value → CTA formula
Develop effective follow-up sequences

The Science of Successful Follow-Up

80% of deals require at least 5 follow-ups, but most people give up after just 2. Our proven follow-up system helps you persist without being pushy.

1
Initial outreach
Day 1
2
Value-adding follow-up
Day 3
3
Question-based follow-up
Day 7
4
Gentle breakup email
Day 14
5
Final check-in
Day 30
Pro Tip: This exact sequence has generated a 32% response rate for our students, compared to the industry average of 8%.

Personalization vs. Automation: Finding The Balance

The key to scaling outreach without sacrificing quality is knowing what to personalize and what to automate. Our framework shows you exactly how to strike this balance.

What to Personalize

  • The opening hook (specific to recipient)
  • Reference to their content or company
  • Problem statement relevant to them
  • Specific value proposition for their role

What to Automate

  • Follow-up sequence cadence
  • Overall message structure/framework
  • Connection requests to targeted leads
  • CRM/pipeline updates and reminders

The 80/20 Rule of Personalization

Our template system follows the 80/20 rule: 80% of your message can be templated, but 20% must be genuinely personalized. We'll show you exactly which elements must be personalized to maximize response rates while minimizing your time investment.

Ready to Transform Your Outreach?

Get access to our complete library of proven templates, automation workflows, and personalization frameworks.

Includes: Copy-Paste Outreach Templates (Google Doc)
Get All Templates

Success Stories

Hear from fractional executives who have transformed their client acquisition process using our system.

MJ

Michael Johnson

Fractional CRO

"I was spending 15+ hours a week on manual outreach with minimal results. This system helped me set up automated sequences that now bring me 3-4 qualified discovery calls every month. Game changer for my business."

Results: +245% increase in meetings
3 months ago
ST

Sarah Thompson

Fractional CMO

"The messaging templates alone were worth the investment. My response rate jumped from 8% to 31% in just two weeks. I've signed two new clients already, and my pipeline is fuller than it's ever been."

Results: 8,000 in new monthly revenue
1 month ago
DR

David Rodriguez

Fractional COO

"As someone not naturally comfortable with sales and outreach, this system was perfect. It gave me a structured approach that didn't feel pushy or sales-y. The HubSpot integration alone saved me hours of manual work."

Results: Closed 3 clients in 45 days
2 months ago
JK

Jennifer Kim

Fractional CFO

I spent years struggling with feast-or-famine cycles in my fractional CFO business. I'd focus on client work, neglect my pipeline, then scramble when projects ended. This system completely changed that pattern. I now have a consistent, predictable flow of high-quality leads coming in without requiring constant attention.
The most valuable part was learning how to personalize outreach at scale. I'm reaching out to more prospects with messages that actually feel personal and relevant to them, not generic templates. My average contract value has increased by 40% because I'm connecting with better-fit clients.
If you're a fractional executive who wants to stabilize your income and build a more predictable business, this system is absolutely worth the investment.
Results: Increased average contract value by 40% | Booked 6 months of work in advance
90%

of students book a qualified lead within the first 30 days

3.4x

average increase in meeting bookings from cold outreach

15+ hrs

saved per week on manual prospecting and follow-up tasks

Invest in Your Outreach System

Choose the package that best fits your needs and start building your automated client acquisition system today.

Essential

Perfect for fractional executives just starting out

$497 one-time
  • Complete course access
  • Basic message templates
  • Setup checklists for essential tools
  • Tech stack implementation guides
  • 30-day email support
  • Industry-specific templates
  • Group coaching calls
  • Private community access
Get Started
Most Popular

Professional

Complete system with coaching and templates

$997 one-time
  • Everything in Essential
  • Industry-specific message templates
  • Complete HubSpot pipeline templates
  • 6 months of bi-weekly group coaching calls
  • Private community for networking & support
  • Advanced LinkedIn sequence templates
  • 6 months email & chat support
Get Started

Elite

Personalized coaching and implementation support

,997 one-time
  • Everything in Professional
  • 3 one-on-one coaching sessions
  • Personalized message review & feedback
  • Custom LinkedIn and email sequences
  • Tech stack audit and optimization
  • ICP development & targeting strategy
  • 12 months of priority support
Apply Now

Frequently Asked Questions

How long will it take to implement the system?

Most students have the basics up and running within 1-2 weeks. Full implementation with optimization typically takes 30-45 days.

Do I need technical experience?

No technical experience required. We provide step-by-step guidance for all tech setup with video walkthroughs for each tool.

Will this work for my specific industry?

The system is designed for fractional executives across various disciplines. We have templates specific to CFOs, CMOs, COOs, CROs, and CTOs.

Still Have Questions?

Reach out to our team directly. We're happy to answer any questions you have about the program and help you determine if it's the right fit for your needs.

Contact Us
Or email us at: support@fractionalgrowth.com

Frequently Asked Questions

Everything you need to know about the Fractional Growth Outreach System

How long does it take to implement the complete system?

Most students have the basic system up and running within 1-2 weeks. This includes setting up your tech stack, creating your initial outreach templates, and launching your first campaign.

Full implementation with optimization typically takes 30-45 days. We recommend starting with one channel (usually LinkedIn), mastering it, and then expanding to additional channels as you gain confidence and see results.

Do I need to purchase additional tools or software?

The system works best with certain tools, but we've designed it to be flexible based on your budget and needs:

  • Essential: HubSpot (free tier works), Calendly (free tier works), and LinkedHelper ( 5/month).
  • Recommended but Optional: LinkedIn Sales Navigator ($79.99/month), Apollo.io (free tier available), and PhantomBuster ($59/month).

The course shows you how to maximize the free tiers of these tools where possible, and when it makes sense to upgrade.

Will this system work for my specific industry?

The Fractional Growth Outreach System was designed specifically for fractional executives across various disciplines. We have templates and strategies customized for:

  • Fractional CMOs
  • Fractional CFOs
  • Fractional COOs
  • Fractional CROs
  • Fractional CTOs

The underlying principles work for any B2B service provider, but our templates and examples are specifically tailored to fractional executive roles targeting SMBs and mid-market companies.

Do I need technical experience to implement this system?

No technical experience is required. We provide step-by-step guidance for all tech setup with video walkthroughs for each tool. Even if you consider yourself "not tech-savvy," our detailed instructions make implementation straightforward. If you can use email and LinkedIn, you have the technical skills needed to implement this system.

How is this different from other outreach courses?

The Fractional Growth Outreach System differs from other courses in several key ways:

  • Specifically for Fractional Executives: Content, templates, and strategies are tailored to the unique challenges of fractional leadership roles.
  • Complete System, Not Just Tactics: We provide an end-to-end framework that integrates all aspects of outreach, not just isolated tips or message templates.
  • Tech Integration Focus: Detailed guidance on setting up automation tools that work together as a cohesive system.
  • Customizable Templates: Industry-specific message templates designed for fractional executives, not generic sales messages.
  • Implementation Support: Group coaching calls, community access, and support to ensure successful implementation.
What if I'm already doing some outreach? Is this still valuable?

Absolutely. Many of our most successful students were already doing some form of outreach before joining. The system helps you:

  • Automate manual processes you're currently handling yourself
  • Improve your messaging to increase response rates
  • Create systems for consistent follow-up (where most outreach fails)
  • Scale your efforts without requiring more of your time
  • Track and measure results more effectively

Our students who were already doing outreach typically see a 2-3x improvement in their results after implementing the system.

How much time will I need to dedicate to this system each week?

The time commitment breaks down into two phases:

  1. Initial Setup (2-3 weeks): Plan for 3-5 hours per week during the initial setup phase as you implement the tools, create your templates, and build your first campaigns.
  2. Ongoing Management (after setup): Just 2-3 hours per week to manage responses, make adjustments, and keep your pipeline full.

The system is designed to be efficient - the automation tools handle the repetitive work, freeing you to focus on responding to interested prospects and having meaningful conversations.

What kind of results can I expect?

While results vary based on your industry, experience level, and implementation, our students typically see:

  • 25-35% response rates to LinkedIn messages (vs. industry average of 10-15%)
  • 40-60% open rates on cold emails (vs. industry average of 15-25%)
  • 3-5 qualified discovery calls per month
  • 15+ hours saved per week on manual prospecting and follow-up
  • First results typically appear within 2-4 weeks of implementation

The system is designed to generate consistent results over time, rather than unpredictable spikes of activity followed by drought periods.

How long do I have access to the course materials?

You receive lifetime access to all course materials, videos, templates, and resources. As we update the course with new content, tools, or strategies, you'll have access to those updates at no additional cost. The group coaching calls and community access are time-limited based on your package (6 months for Professional, 12 months for Elite), but the core course materials are yours for life.

What's your refund policy?

We offer a 30-day money-back guarantee. If you implement the system as instructed and don't see results, simply show us that you've completed the key implementation steps and we'll refund your investment in full. We stand behind the effectiveness of this system and want you to feel confident in your purchase.

Still Have Questions?

Can't find the answer you're looking for? Please reach out to our friendly support team.

Contact Support

Ready to Transform Your Client Acquisition?

Stop relying on referrals and word-of-mouth. Build a systematic outreach process that consistently fills your pipeline with qualified prospects.

30-Day Money-Back Guarantee
Secure One-Time Payment
Lifetime Access to Materials

Essential

Core system and templates

$497 one-time
Get Started
  • Complete Course Access
  • Basic Message Templates
  • 30-Day Email Support
Most Popular

Professional

Complete system with coaching

$997 one-time
Get Started
  • Everything in Essential
  • Industry-Specific Templates
  • 6 Months of Group Coaching
  • Private Community Access

Elite

Personalized implementation

,997 one-time
Apply Now
  • Everything in Professional
  • 3 One-on-One Coaching Sessions
  • Custom Templates & Sequences

Save Time

Automate your outreach and spend less time on manual prospecting

Grow Revenue

Book more qualified meetings that convert to high-value clients

Build Stability

Create a consistent, predictable flow of opportunities

Join over 300+ fractional executives who have transformed their client acquisition process

Questions? Contact us at support@fractionalgrowth.com